The Muscle Remedy Healthcare Group Expands Beyond Founder-Led Clinic with First Satellite Location and Broader Healthcare Ecosystem
Founder and Clinic Managing Director Mr Salman Fitri marks a new phase of growth for the Singapore healthcare business, expanding into new locations, corporate wellness, consumer health products and strategic partnerships. SINGAPORE , Sept. 21, 2026 /PRNewswire/ -- The Muscle Remedy Pte Ltd has entered a new phase of expansion with the launch of its first satellite clinic in Bukit Timah , as the Singapore-based healthcare business develops from a founder-led practice into a broader, team-based healthcare group. Mr Salman Fitri (founder) of The Muscle Remedy Pte Ltd Located within a sports and performance gym in the heart of Bukit Timah, the new satellite clinic represents The Muscle Remedy's move towards a partnership-led expansion strategy, working with suitable fitness, rehabilitation and performance partners to extend its services into complementary environments. The milestone is the latest chapter in the entrepreneurial journey of Mr Salman Fitri, Founder and Clinic Managing Director of The Muscle Remedy Pte Ltd , who oversees the company's clinical direction, business strategy, team development, partnerships and expansion. Since establishing his own centre in 2019 and subsequently incorporating The Muscle Remedy Pte Ltd in 2021, Mr Salman has focused on developing the business beyond a practice dependent on a single practitioner. The company says it has now served more than 10,000 patients since its establishment. From Personal Pain to an Entrepreneurial Purpose The origins of The Muscle Remedy can be traced to Mr Salman's own experience with persistent back pain and his subsequent search for different approaches to care. Around 2014–2015 , he began developing practical experience across traditional, sports and manual therapy approaches. In 2019, he took the next step by establishing his own centre shortly before the COVID-19 pandemic. Navigating the business through the pandemic became an important test of its resilience and helped shape Mr Salman's approach to entrepreneurship. The Muscle Remedy Pte Ltd was subsequently incorporated in 2021 , setting the foundation for a more structured company and its longer-term expansion. Today, Mr Salman is working towards transforming the business from a clinic closely associated with its founder into an organisation supported by trained practitioners, internal standards, individual areas of specialisation and strategic partnerships. "The long-term goal is to build something sustainable that can grow beyond one practitioner," said Mr Salman. "The Muscle Remedy should be able to develop its people, build strong partnerships and create different pathways through which we can support our clients and communities." Growing The Muscle Remedy Beyond the Treatment Room The company's growth strategy now extends across clinical services, rehabilitation, movement, workplace wellness and other health-related initiatives. Its services and programmes include Fusion Therapy, osteopathy and manual therapy, Functional Gait Remedy, rehabilitation and recovery services, and corporate health and wellness programmes . At the centre of its clinical philosophy remains an assessment-first and consultation-led approach . Rather than automatically providing a technique requested by a patient including treatments they may have encountered through social media, the team first conducts a consultation to determine what may be appropriate within its scope. This consultation-first philosophy has been part of Mr Salman's approach since the clinic's early development. The company describes its signature Fusion Therapy concept as an approach that draws on relevant principles and modalities according to the individual needs identified through consultation and assessment. Where a person's needs fall outside The Muscle Remedy's scope, the company's wider healthcare ecosystem philosophy includes collaboration with and referral to other healthcare professionals. Bukit Timah Satellite Clinic Signals New Expansion Strategy The launch of The Muscle Remedy's first satellite clinic in Bukit Timah marks a significant step in that growth strategy. Rather than limiting future expansion to standalone clinics, The Muscle Remedy intends to explore opportunities with suitable fitness, rehabilitation and performance partners , allowing its services to operate within environments that complement movement, recovery and physical performance. The Bukit Timah location, situated within a sports and performance gym, serves as the first example of this model. For the company, the strategy represents an opportunity to expand its physical presence while building relationships with organisations operating in complementary areas of health and performance. Healthy Work Hub Extends the Business into Corporate Wellness The Muscle Remedy is also broadening its reach beyond individual care through Healthy Work Hub , its corporate wellness sector. Healthy Work Hub works in partnership with a sports physiotherapy clinic to support corporate wellness events, employee programmes and educational workshops . Its programmes focus on areas including workplace wellbeing, physical strain, movement, posture, recovery, injury prevention and employee performance. The initiative forms part of The Muscle Remedy's strategy to address health and wellbeing across different settings from individual consultations and rehabilitation to workplace education and employee wellness. Expanding into Nursing Support and Consumer Health Mr Salman's entrepreneurial activities also extend beyond The Muscle Remedy. He serves as a Director of AnistarCare Pte Ltd , a Singapore nursing care agency providing nursing and related healthcare support. His involvement in the company reflects his broader interest in creating connections across different areas of healthcare beyond outpatient clinical care. In 2025 , Mr Salman also launched TurmoRelief , short for "Turmeric Modern Relief" , his first natural nine-in-one health supplement. TurmoRelief represents The Muscle Remedy's first move into the consumer health product segment and another step in diversifying the business beyond clinic-based services. Business Growth Recognised Through Singapore SME Awards The Muscle Remedy's entrepreneurial journey has also received several business and enterprise recognitions. These include the Golden Bull Award 2023 – Emerging SME , SME500 Singapore Award 2023 , Top Service & Quality & Business Excellence Award 2023 , and Spirit of Enterprise Neo Start Up Award recognition in 2024 . Mr Salman was also featured in Successful Entrepreneurs in Singapore & Malaysia Book Vol 8 by British Publishing House. The recognitions reflect a period in which The Muscle Remedy has been evolving from a single founder-led clinic towards a company encompassing multiple services, programmes, partnerships, products and locations. Building a Business That Can Grow Beyond Its Founder The next phase of The Muscle Remedy's development will place greater emphasis on its people. Mr Salman is working towards a team structure built around internal standards, practitioner training and individual areas of specialisation , with the objective of creating a company that is not entirely dependent on one practitioner. The longer-term ambition is to create an integrated healthcare ecosystem spanning individual care, rehabilitation, movement, workplace wellness, consumer health products and nursing support , alongside collaboration with other healthcare professionals when needs fall outside the company's scope. For Mr Salman, the expansion represents a shift from building a practice around his own capabilities to building an organisation capable of growing through its people, partnerships and systems. "What started from my own experience with pain has grown into something much bigger," said Mr Salman. "The next chapter is about building a sustainable healthcare business, developing our team and creating an ecosystem that can continue growing beyond me." About The Muscle Remedy Pte Ltd The Muscle Remedy Pte Ltd is a Singapore-based healthcare, osteopathy and manual therapy business founded by Mr Salman Fitri , who serves as Founder and Clinic Managing Director. Its services and programmes include Fusion Therapy, osteopathy and manual therapy, Functional Gait Remedy, rehabilitation and recovery services, and corporate health and wellness programmes. The company is developing from a founder-led clinic into a team-based healthcare group supported by multiple services, programmes, products, partnerships and locations, with a longer-term vision of contributing to a more connected healthcare ecosystem. Website: https://themuscleremedy.com/
2026-09-21 07:14:00
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