"Wear's HK" Citywide Fashion Pop-Up to Make Grand Debut
20 units of Hong Kong Fashion Designers to Showcase at Six Prime Locations Seamlessly Blending Physical Discovery with Instant Shopping, Bringing a New Generation of Design Talent to the World HONG KONG , Aug. 18, 2026 /PRNewswire/ -- The Clothing Industry Training Authority (CITA) today announced the upcoming launch of "Wear's HK", a major fashion retail initiative. Running for 14 consecutive days from 1st to 14th September, the event will span six landmark malls and locations in prime districts across Hong Kong, bringing together 20 of the city's leading and emerging fashion designer brands. Bringing runway design directly to the public and visitors alike, the initiative will create an immersive shopping experience where consumers can see, try on, wear and buy instantly. Wear's HK is organised by the Clothing Industry Training Authority (CITA) and sponsored by the Creative Industries Development Agency of the Government of the Hong Kong Special Administrative Region as a flagship programme of the Hong Kong Fashion Fest. "Wear's HK" is centred on the theme "Strategic Retail Integration for Emerging High-Value Desi gn". Th e project aims to bring original Hong Kong fashion to local fashionistas, Gen Z, millennials and global consumers. "Wear's HK" is a fashion pop-up project that goes beyond retail. It is an innovative platform designed to connect designers with the market. Through this initiative, "Wear's HK" is committed to creating greater exposure and broader sales channels for local designers, helping these young fashion talents bring their work into Hong Kong's mainstream market and grow into a proud symbol of the city's home-grown creative strength. By building a high-performance pop-up ecosystem and curating premium retail spaces, "Wear's HK" closely connects Hong Kong designers with local fashionistas, Gen Z, millennials and global consumers, seamlessly blending physical discovery with instant shopping. Guided by three key objectives — driving revenue, expanding markets and nurturing local talent — the initiative enables original Hong Kong design to be tested in authentic commercial settings while opening up a sustainable retail pathway for emerging high-value design. From shopping mall atriums and department stores to the departures level of an international airport, "Wear's HK" brings Hong Kong fashion into the everyday routes of residents and travellers, showcasing the many facets of local brands in high-value design, cross-cultural storytelling, sustainable fashion, youth culture and contemporary lifestyle aesthetics. Highlights Six prime locations across Hong Kong From ifc mall in Central and Harbour City in Tsim Sha Tsui to Harvey Nichols Pacific Place, Hysan Place in Causeway Bay, Festival Walk in Kowloon Tong and Hong Kong International Airport (HKIA), the pop-up shops will cover Hong Kong's core commercial districts, major tourism landmarks and international gateway. "Wear's HK" pop-up locations are as follows: Location Venue Operating Period Opening Hours Harbour City Gateway Arcade, Atrium II 1–14 September 11:00–20:00 ifc mall Podium Level 1 1–14 September 11:00–20:00 Harvey Nichols Pacific Place Level 2, Pacific Place 1–14 September 11:00–20:00 Hong Kong International Airport (HKIA) Shop 6T508C, Level 6 Departures Hall, Terminal 1 (Restricted Area) 1–14 September 07:00–23:00 Hysan Place 5/F Atrium 2–13 September 11:00–20:00 Festival Walk Area B, LG2 8–13 September 11:00–20:00 20 units of Hong Kong Fashion Designer brand showcase the city's new fashion force A group of exceptionally talented rising stars from Hong Kong's fashion scene will take part. Many are award-winning designers whose work spans couture, streetwear, sustainable fashion and gender-fluid design. 20 Featured Designers (in no particular order): Alex Po & Derek Cheng @ PONDER.ER @ponder.er Finalists for the LVMH Prize for Young Fashion Designers, winners of the Yu Prize 2022, and collaborators with the Hong Kong Ballet. Their genderless fashion label PONDER.ER seeks to challenge gender stereotypes and deconstruct social norms. The brand's striking gender- neutral designs examine and question stereotypes and traditional conventions, inviting wearers to experiment with and explore their own identities. Calvin Chan & Joyce Kun @ THE WORLD IS YOUR OYSTER @theworld_is_youroyster Known for embracing practicality and a contemporary retro aesthetic, the duo earned industry recognition when Fashion Asia Hong Kong selected them among the "10 Asian Designers to Watch" for their brand THE WORLD IS YOUR OYSTER. Christy Fok @ NONOBO @nonobo.official Christy is a multidisciplinary fashion designer and illustrator whose creative practice centres on wearable art. She excels at translating visual art fluidly into the language of clothing. As an award winner and participant in multiple fashion and art competitions, she continues to create hand-drawn collections at the intersection of art and fashion, exploring a singular and distinctive aesthetic. Derek Chan @ DEMO @_demo_official Derek incorporates elements of philosophy, poetry and science into fashion creation, reinterpreting traditional masculinity through a contemporary and gender- neutral design language. He received the Designer of the Year - Menswear and Best Collection of the Year Award in 2016, and was named among Fashion Asia Hong Kong's "10 Asian Designers to Watch" in both 2019 and 2020. Doris Kath Chan @ DorisKath @doriskath Renowned in Hong Kong's fashion scene for her innovative fashion sensibility, Doris has been featured in print and online media, radio and television programmes across numerous local and international fashion exhibitions and events. Her recent achievements include participating in the fashion show at the arts and cultural gala celebrating the 20th anniversary of the establishment of the HKSAR in 2017, as well as Fashion Hong Kong at Copenhagen Fashion Week in 2015 and 2016. Gary Tsang @ ARTY:ACTIVE @artyactive A fashion designer, brand consultant, cross-media creator and illustrator, Gary was also formerly a professional mountain bike athlete. The fusion of sports and fashion has become one of his signature design traits. His work has received numerous international awards, including the Global Design Awards, the Hong Kong Jockey Club Most Creative Design Project Award, honours from the Hong Kong Trade Development Council, and the Most Influential Design Awards in Asia. Jesse Lee @ JESSE LEE @jesseleepocheung Currently based between London and Hong Kong, Jesse has developed a distinctive design philosophy shaped by a multicultural background and upbringing. He is committed to integrating precious personal memories, cultural heritage and cutting- edge modern technology. His innovative work in sustainable and circular fashion has earned broad international recognition, including the Redress Allstars Award, the championship in the sportswear category at the prestigious International Talent Support (ITS) competition, and a 2025 Global Design Awards honour in the sustainable fashion category. Jessica Lau & Walter Kong @ Blind by JW @blindbyjw The two designers work in close creative partnership: Jessica creates meaningful motifs in watercolour, while Walter transforms them into digital prints for fashion pieces. Though they come from different cultural backgrounds, they share a common vision and passion for fashion, creating a fresh East-meets-West aesthetic that celebrates harmony in difference. Kayan Lam @ WHY @womenhumanyouth Guided by a design philosophy rooted in contrast, contradiction and timeless beauty, Kayan combines vintage and historical elements with contemporary everyday dress. She was shortlisted for the Hong Kong Young Fashion Designers' Contest (YDC) in 2019 and hopes to lead wearers on a journey of exploration through fashion, discovering the self while understanding the world. Kev Yiu @ KEV YIU @kevyiu Winner of Amazing Cut Season 1, Kev has more than 15 years of haute couture experience and has designed for celebrities including G.E.M., Daniel Chan and Celina Harto. His signature opulent creations are distinguished by luxurious detailing and exquisite embroidery, earning him admiration from international luxury fashion houses, renowned actresses and members of high society. Kinyan Lam @ KINYAN LAM @kinyan_lam Kinyan Lam founded his eponymous label in 2023. Working with artisans, he incorporates traditional craftsmanship into his designs while preserving and passing on heritage techniques. He is committed to bringing cultural craftsmanship into a contemporary design context while supporting local community development. Often inspired by nature, his work reflects a deep commitment to cultural craft and encourages wearers to reflect on the origins of clothing, as well as on the meaning and roots of life itself. Lorraine Tam @ MOODLABBYLORRAINE @moodlabbylorraine Lorraine won the Hong Kong Regional Championship of the SDC International Design Competition in 2018, the HAECO x HKBU Upcycling's Got Talent Design Competition in 2020, and both the Best Visual Presentation Award at the Hong Kong Young Fashion Designers' Contest (YDC) in 2022. Bold patterns and vivid colours are her hallmark style, and she consistently draws inspiration from everyday life. Mandy Fong @ SZMAN @szmannie__official Mandy developed a strong interest in haute couture and sustainable fashion during her studies. After graduation, she actively took part in many well- known competitions, including garment skills competitions, the Hong Kong Young Fashion Designers' Contest (YDC), a TVB fashion reality show " Amazing Cut 2" in which she won third place, and the Redress Design Award where she was recognised as Hong Kong Best Prize. Driven by her passion for fashion, she went on to establish her independent designer label SZMAN. Max Tsang @ IP-Axis Studio @ipaxis_industrial.studio Max founded IP-Axis Studio on a design philosophy built around the fusion of functionality and future imagination. The brand focuses on the relationship between the human body, urban environments and technological systems, transforming these interactions into a clothing language defined by structure and fluidity. Its narrative views clothing as an adaptive interface — one that is not only protective and practical, but also responsive to the pace and pressures of contemporary urban life. Natacha Van @ Natacha Van @natacha_van A recurring theme in Natacha's work is the concept of fairy tales. Drawing inspiration from myths and stories, she seeks to educate and inspire the next generation, encouraging them to pay attention to issues in contemporary society. Each collection carries a narrative reflecting her personal experiences and artistic vision. Based in Hong Kong, Natacha continues an evolving creative journey for both herself and her brand. Otto Tang @ Oplus2 @oplus2.official Otto has taken part in numerous fashion design competitions, including a Top 10 Merit Award in the Hong Kong Young Fashion Designers' Contest organised by the Hong Kong Trade Development Council in 2003, the Overall Championship of the Hong Kong New Collection Award in 2005, and the Hong Kong Young Design Talent Award presented by the Hong Kong Design Centre in 2007. He has remained dedicated to creating collections filled with freshness and youthful spirit. Tiger Chung @ Tigerstrolling @tigerstrolling Winner of Amazing Cut 2, the YDC 2024 Grand Award and the Redress Design Award 2024, Tiger also designed stage costumes for 16 DJs at the Commercial Radio Ultimate Song Chart Awards Presentation 2025. His signature aesthetic is expressed through deconstructed tailoring, unconventional proportions and the transformation and repurposing of materials. TIMBEE LO @ TIMBEELO @timbeelo TIMBEE LO's contemporary designs blend bold detailing, distinctive layering and draping techniques, and three- dimensional tailoring. He also excels at transforming fashion show concept pieces into commercially wearable everyday garments. The brand offers bespoke luxury services across menswear, womenswear, corporate uniforms, fur and leather, sportswear, custom jewellery and modern lifestyle products. Toki Wong @ Kowloon City Boy @kowlooncityboy A double-theme award winner from Amazing Cut Season 1 and a Prestige Magazine "40 Under 40" honouree, Toki is known for vibrant knitwear and retro sports-inspired style. He believes fashion should not be distant or unattainable, but approachable and grounded — his goal is to create fashion that is both stylish and down to earth. Uia Kwok & K Cheang @ ÆNRMOÚS @aenrmous The two are emerging Hong Kong fashion designers who co-founded the fashion label ÆNRMOÚS in 2022. Having studied fashion and worked in the industry in Hong Kong, they joined forces after realising that the fashion industry differed from popular imagination. Their designs integrate a strong personal worldview and narrative quality, using semiotics as a language to convey deep perceptions of time and space. Also on show: Fashion Summit (HK) 2026 cross-disciplinary exhibition All 20 designers participating in "Wear's HK" will also be featured in a cross-disciplinary promotional exhibition at the Common Arcade on 1/F, Jardine House, Central, from 1 to 14 September, creating even stronger synergy. In addition, the Fashion Summit (Hong Kong) 2026 International Summit will be held on 3 September 2026 at the Hong Kong Palace Museum under the theme "Code the Fashion Forward", exploring the future direction of the fashion industry. About Wear's HK "Wear's HK" is a fashion pop-up shop project organised by the Clothing Industry Training Authority (CITA) and sponsored by the Cultural and Creative Industries Development Agency (CCIDA) of the Government of the Hong Kong Special Administrative Region as a flagship programme of the Hong Kong Fashion Fest. A series of pop-up shops will be launched across six prime fashion and shopping destinations in Hong Kong from 1 to 14 September 2026, bringing the fashion vibe to various districts across the city. The pop-up shops will be located at Harbour City, ifc mall, Harvey Nichols Pacific Place, Hong Kong International Airport, Hysan Place and Festival Walk — six prime locations featuring carefully selected retail spaces. These physical spaces will connect 20 units of Hong Kong Fashion Designers with local fashionistas, Gen Z, millennials, and global consumers. By seamlessly integrating physical exploration with instant purchasing, the pop-up shops not only drive revenue but also help local fashion designers expand their market reach, nurture talent, and build a high-efficiency "Wear's HK" pop-up ecosystem. Plea se visit the official website: https://wearshk.co m/ . Please visit the official social media platforms: Instagram: @wearshk_popup Facebook (Wear's HK ): ht tps://www.facebook.com/share/194FjvAKC4/ About Hong Kong Fashion Fest Announced by the Hong Kong Special Administrative Region Chief Executive in the 2023 Policy Address, "Hong Kong Fashion Fest" will be organised to develop Hong Kong into a fashion design hub in Asia. Through consolidating various fashion design events and introducing innovative elements and affiliate activities annually, the Hong Kong Fashion Fest promotes Hong Kong's fashion and textile design brands and boosts Hong Kong's position as a prime destination for hosting mega cultural and creative events. Under the theme "Rhythm of the Heart", the third edition of Hong Kong Fashion Fest will be held from 1 to 14 September 2026 at various landmarks in Hong Kong. The event will bring together eight flagship programmes organised by six industry organisations and, for the first time, will be combined with CENTRESTAGE - the annual fashion extravaganza organised by the Hong Kong Trade Development Council - to generate stronger synergies. The event will attract fashion design industry players from all over the world to come to Hong Kong; foster collaboration, innovation and business opportunities; establi sh a pl atform for local and international fashion designers and brands and connect with different sectors in the fashion design industry of Hong Kong, the Chinese Mainland and overseas, thereby consolidating Hong Kong's position as the East-meets-West centre for international cultural exchange. About Cultural and Creative Industries Development Agency The Cultural and Creative Industries Development Agency (CCIDA), formerly known as Create Hong Kong (CreateHK) since 2009, was established in June 2024. CCIDA is a dedicated office under the Culture, Sports and Tourism Bureau of the Government of the Hong Kong Special Administrative Region (HKSAR Government) to provide one-stop services and support to the cultural and creative sectors with a mission to foster a conducive environment in Hong Kong to facilitate development of the arts, culture and creative sectors as industries. CCIDA's strategic foci are nurturing talent and facilitating start-ups, exploring markets, promoting cross-sectoral and multi-disciplinary collaboration, promoting industrialisation of the arts, culture and creative sectors under the industry-oriented principle, and fostering a creative atmosphere in the community, thereby reinforcing Hong Kong as Asia's creative capital and our positioning as the East-meets-West centre for international cultural exchange. For more details about the Cultural and Creative Industries Development Agency, please visit: www.ccidahk.gov. hk .
2026-08-18 13:36:00
الروابط
ألعاب
ابحث في شبكة الانترنت
تحليلات
بريد إلكتروني/بريد ويب مجاني
متجر الويب
المجال الفرعي المجاني
URL صغير
الدردشة
أدوات
دليل المواقع
ويكي
ينقل
جدول أعمال
جهات الاتصال