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欧莱雅亮相2026中国(国际)香料香精化妆品行业年会暨精品博览会
向美•向未来,共绘美好消费新图景 南京 2026年9月21日 /美通社/ -- 作为中国香妆行业年度盛会,2026中国(国际)香料香精化妆品行业年会暨精品博览会(以下简称CAME)近日开幕,共探产业高质量发展新机遇。品牌价值升维、AI赋能消费、可持续转型——三大趋势正深刻重塑美妆产业。欧莱雅以"向美•向未来"为主题亮相本届CAME,共享在华前沿实践,联动生态圈伙伴,启迪并赋能行业创新,共同引领中国美妆向美而行、向新而生。 欧莱雅以“向美·向未来”为主题亮相CAME 回应"美"一份需求,共拓品牌价值新路径 近30年来,伴随中国香妆行业从起步发展到蓬勃壮大,欧莱雅始终扎根中国市场,以多元品牌一路陪伴中国消费者,点燃并回应他们对美的无限向往。本届CAME,欧莱雅集中展示来自旗下33个品牌的明星产品,覆盖全品类、全价格区间,以安全与质量高标准,为中国消费者创造更多元、个性的美妆解决方案,满足不断升级的消费需求,释放"美丽经济"潜力,助推消费市场提质扩容。 旗下33个品牌明星产品集中展示 随着中国香妆产业从规模增长迈向以质量提升、结构优化和创新驱动为核心的发展新阶段,品牌如何持续创造价值、提升韧性,也成为行业共同面对的新课题。17日,在2026香妆品牌价值国际化大会上,欧莱雅北亚及中国公共事务总裁兰珍珍围绕"价值观如何成为企业发展的势能"发表主题演讲,分享了如何以"五共"方法论,将品牌价值落到实处,沉淀成信任资产和发展势能:"以价值创造为起点,在'共赢'中创造增长;以科技创新为引擎,通过'共创'打开边界;以人为本,用'共情'赋能个人改变生活;借'共鸣'做杠杆,推动守护地球的行动;践行美的长期主义,在'共行'中沉淀信任。最终,让品牌价值观,从'相信'走向'行动'。" 欧莱雅北亚及中国公共事务总裁兰珍珍发表演讲 焕新"美"一次体验,共享 AI+ 消费新场景 从2010年拥抱数字化浪潮,到2018年开启美妆科技变革,再到如今全面加速AI转型,欧莱雅始终"把握小趋势,下好先手棋",以消费者为中心,开创卓越的美妆体验。在中国,欧莱雅充分把握中国科技创新与产业生态的独特优势,积极响应"人工智能+"行动,探索"AI+消费"的创新实践,让科技成果以更"美"的形式,一起走进千家万户。 本届CAME上,欧莱雅呈现了多项AI赋能美妆消费的创新应用,将"AI向美"理念落地到多元消费场景。其中,智能包装创意中心将消费者洞察秒级转化为精准的包装设计概念,令设计周期从数周压缩至数天,让包装成为连接消费者与品牌的新触点;3CE GENBA生成式美容顾问通过专业、流畅的问答式AI咨询服务,辅助线下消费决策;PPD专业美发造型魔镜则带来虚拟造型体验,让消费者自由探索不同风格,尝试更多美的可能。 AI赋能美妆消费创新应用传递“AI向美”理念 18日,在企业家论坛上,欧莱雅北亚及中国首席增长官黄冰榕发表"AI向美:智敬美业新浪潮"主旨演讲。她指出:"AI向美,不是让AI定义美,而是让科技帮助我们更深地理解和服务消费者,让每个人拥有更多理解、选择和表达自己的能力",并分享了四点判断:AI要成为竞争优势,必须从真实的消费者问题和业务流程出发;通用模型只有与企业数据、专业知识和长期经验结合,才能产生稳定价值;Human Plus意味着人始终决定方向和标准,并对结果负责;AI向美的最终尺度,是消费者是否获得了更多理解、选择和表达自己的能力。 欧莱雅北亚及中国首席增长官黄冰榕发表演讲 赋能"美"一种选择,共倡可持续消费新风尚 在"双碳"目标与"美丽中国"愿景下,可持续发展不仅是消费行业发展的必答题,也日益成为消费者美好生活的重要组成部分。欧莱雅中国积极将可持续理念融入产业链各环节,在消费端,通过联动旗下品牌与生态圈伙伴,持续向消费者,尤其是年轻一代,倡导替换芯等绿色消费方式。目前,中国已成为集团替换芯业务表现最好的市场之一,已有超过10个品牌推出替换芯产品,为消费者提供更加多元、便捷的可持续美妆选择。 展会现场,欧莱雅打造替换芯"翻翻乐"互动装置,集中呈现替换芯代表性产品,以更具记忆点的互动形式,展示其背后的包装减量化实践。在CAME"美力大赏"上,2026中国化妆品TOP50品牌兰蔻、科颜氏和卡诗展示其标志性替换芯产品,以品牌行动传递可持续消费理念。此外,欧莱雅中国积极推动行业可持续发展,参与《香料香精化妆品行业产品碳足迹核算指南》团体标准编撰。欧莱雅北亚及中国可持续发展官朴智鲜在2026香妆行业可持续发展论坛上代表领取参编单位证书。 趣味互动装置号召“芯动就行动” 欧莱雅北亚及中国可持续发展官朴智鲜领取参编单位证书 让品牌价值经得起时间,让科技之美走进生活,让可持续成为日常——本次参展CAME,是欧莱雅全力深耕中国市场、全心服务中国消费者、全情携手生态圈伙伴共创共赢的又一实践。 欧莱雅将继续把握中国高质量发展新机遇,在中国创造美,共赴增长的未来、创新的未来和可持续的未来。
2026-09-21 04:05:00

LRQA Named 'Best in Critical Infrastructure Protection' at CybersecAsia Readers' Choice Awards 2026
Prestigious regional recognition highlights LRQA's technical leadership, threat intelligence, and dedicated support for Asia-Pacific's critical infrastructure operators. SINGAPORE , Sept. 21, 2026 /PRNewswire/ -- LRQA, a global leader in assurance, cybersecurity, and risk management services, has been named the winner of the Best in Critical Infrastructure Protection category at the CybersecAsia Readers' Choice Awards 2026 . LRQA Named ‘Best in Critical Infrastructure Protection’ at CybersecAsia Readers’ Choice Awards 2026 Voted on by CISOs, technology leaders and cybersecurity practitioners from end-user organisations across the region, the annual CybersecAsia Readers' Choice Awards recognise leading cybersecurity solution and service providers across Asia-Pacific. The recognition reflects LRQA's continued investment in domain expertise, technical innovation and risk assurance tailored to the complex regulatory and operational technology (OT) landscapes across Asia. Safeguarding APAC's Vital Networks As critical infrastructure across energy grids, water utilities, industrial manufacturing, transport hubs and financial networks undergoes rapid digital transformation, the convergence of Information Technology (IT) and Operational Technology (OT) has significantly expanded the regional attack surface. LRQA's dedicated cybersecurity team brings together CREST-accredited capabilities, threat intelligence and deep-domain assurance to help critical infrastructure operators identify and address vulnerabilities across complex IT and OT environments. Its capabilities include ICS/OT security and penetration testing, red teaming, compliance and governance assurance, incident response and managed cybersecurity, supporting organisations in meeting regulatory requirements, safeguarding continuous operations and building long-term digital resilience. Fotis Kampouris, EVP for APAC at LRQA, said: "Winning the Best in Critical Infrastructure Protection award is a powerful testament to our team's dedication and the trust our clients place in us across the Asia-Pacific region. Critical infrastructure forms the backbone of Asia's economy. At a time when physical and digital risks are increasingly interconnected, this award validates our commitment to helping organisations stay one step ahead of adversaries, safeguard essential services, and achieve true operational resilience." About LRQA From certification and cybersecurity to safety, sustainability and supply chain resilience, LRQA works with clients to identify risks across their business. We design smart, scalable solutions, built around your business and tailored to help you prepare, prevent and protect against risk. Our innovative risk management portfolio helps shape a stronger and more secure future for your business. With decades of sector-specific expertise, data-driven insight and on-the-ground teams across assurance, certification, inspection, advisory and training, we support over 61,000 clients in more than 150 countries. For more information, visit www.lrqa.com . For more information, please contact: Hasan Surve Regional Marketing Manager, APAC, LRQA hasan.surve@lrqa.com
2026-09-21 04:05:00

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