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Vietnam Emerges as ASEAN Growth Leader as Hiring Expands and AI Shapes Career Decisions, Reeracoen Survey Finds
New Reeracoen Group x Rakuten Insight survey finds Vietnam leading six ASEAN markets in hiring expansion and consumer optimism, while AI and automation emerge as the top career-change motivator HO CHI MINH CITY, Vietnam , Sept. 17, 2026 /PRNewswire/ -- Vietnam has emerged as ASEAN's strongest growth story, according to new findings from The Great Restructuring: ASEAN Consumer & Business Pulse Survey 2026 , published by Reeracoen Group, a leading Asia-based recruitment and HR solutions group, in partnership with Rakuten Insight. Masato Sekine, Country Manager, Reeracoen Vietnam Among the six ASEAN markets surveyed, Vietnam recorded the highest consumer optimism at 48%, the highest proportion of businesses reporting improving revenue at 46% and the highest hiring-expansion rate at 16%. At the same time, AI and automation have become a notable workforce signal, ranking as the leading career-change motivator among Vietnamese respondents considering a move. Growth and hiring momentum The report's business data reinforces the positive outlook. 59% of business leaders are confident about the business outlook, while only 4% see limited opportunities. A further 27% of businesses are increasing investment, the second-highest proportion in ASEAN, behind Thailand. Further strengthening resilience, 43% of Vietnamese businesses cite supply chain diversification as a response to uncertainty—the highest proportion among the six markets surveyed. Masato Sekine, Country Manager, Reeracoen Vietnam , said: "Vietnam's strong business confidence and hiring momentum present significant opportunities, but companies that invest early in attracting and developing skilled talent will be best placed for long-term growth." Technology-driven career decisions Technology is also becoming a factor in how Vietnamese consumers think about their careers. Among the 20% considering a career change, 39% cite AI and automation as their primary motivator, marginally ahead of income growth and work-life balance at 37% each—the only market where AI and automation rank first among career-change motivations. Optimism Remains Strong Economic concerns remain present, but Vietnamese consumers are comparatively more positive about what lies ahead. While 73% report economic worry, this is the lowest rate among the six markets surveyed. Vietnam also records the region's lowest consumer pessimism at 13%, alongside its highest optimism at 48%. Vietnamese consumers are also taking a measured approach to their finances. Saving is the top financial response at 65%—the highest in ASEAN—followed by seeking additional income at 55%. While 83% say they are spending more cautiously, half describe that change as moderate, compared with 33% who are being much more cautious. Peh Cher Fern, Sales Director, Southeast Asia, Rakuten Insight, said: "Vietnam stands out in the survey for the positive signals seen across both consumers and businesses. Consumer optimism is the highest among the six markets surveyed, while businesses report strong revenue improvement and hiring expansion. At the same time, AI is emerging as an important factor in career decisions, highlighting how economic confidence and workforce change are developing together." For the full six-market findings, including country-by-country profiles and a Leadership Playbook of eight strategic priorities for regional expansion, download The Great Restructuring: ASEAN Consumer & Business Pulse Survey 2026. Download the report at: https://www.reeracoen.com.vn/en/events/the-great-restructuring-asean-consumer-business-pulse-survey-2026-client?utm_source=PR&utm_medium=CTA&utm_id=asean-study-2026 About Reeracoen Group Reeracoen is a leading Asia-based recruitment and HR solutions group, connecting talent with forward-thinking organisations across the region. With 9 offices across 6 major Asian markets, Reeracoen combines deep local market expertise with cross-border recruitment capabilities to support sustainable business growth. Beyond recruitment, Reeracoen provides market intelligence, workforce insights, salary research, and employer advisory services, helping organisations make informed talent and business decisions in an evolving regional economy. Reeracoen's commitment to service excellence has been recognised through multiple industry awards, including Best Recruitment & Talent Acquisition Agency (2025, 2026), Client Service Excellence Award (2026), Best International Recruitment & Talent Acquisition Agency (2024), and Best Executive Recruitment Agency (2024). For more information, visit https://www.reeracoen.com.vn . About Rakuten Insight, Inc. Rakuten Insight, Inc. is a wholly owned online market research subsidiary of Rakuten Group, Inc., a global leader in internet services headquartered in Tokyo. Established in 1997 as AIP Corporation and integrated into the Rakuten Group in 2014, Rakuten Insight operates a research panel focused on 12 major Asian markets and the United States, with a panel network spanning 60 countries and regions. With offices in 11 countries and regions, the company provides market research for more than 500 leading companies worldwide. Rakuten Insight Singapore serves as a regional hub providing multi-lingual and multi-functional operational support for clients across Southeast Asia. For more information, visit https://insight.rakuten.com . Peh Cher Fern, Sales Director, Southeast Asia, Rakuten Insight
2026-09-17 00:45:00

Official investigative report says Japan nuclear plant operator had falsified earthquake data

Tokyo: An investigative report confirmed Monday that Japanese utility Chubu Electric Power had falsified earthquake data during screening process to restart reactors at the Hamaoka nuclear power plant in Shizuoka Prefecture.

The report, released by a third-party committee composed of external lawyers, found that at least 208 of the 225 seismic ground motion assessments suspected of containing problems involved improper practices, including false explanations and concealment.


Chubu Electric Power President Kingo Hayashi (front) and other executives bow during a press conference over a data manipulation scandal involving earthquake assessment data for the Hamaoka nuclear power plant, in Nagoya, Aichi prefecture on September 14, 2026. (Photo by JIJI PRESS / AFP)

The report said that in order to pass the regulatory screening by Japan's Nuclear Regulation Authority (NRA) for the restart of reactors at the Hamaoka plant, Chubu Electric, the plant's operator, manipulated data while determining the maximum seismic ground motion that could potentially occur.

According to the committee, the company told regulators that it had generated 20 sets of seismic waves using different calculation conditions and selected the one closest to the average as the "representative wave."

In reality, however, its employees cherry-picked one specific seismic wave as the "representative wave" and then selected the remaining 19 waves to make the "representative wave" appear closest to the average, the report said.

The Hamaoka plant is the only nuclear power station operated by Chubu Electric. Because the plant is located in an area where a Nankai Trough megaquake in the Pacific is expected to occur, all of its reactors were shut down at the Japanese government's request following the 2011 Fukushima nuclear disaster, which was triggered by a massive earthquake and tsunami.

Chubu Electric applied to the NRA between 2014 and 2015 for screening to determine whether the No. 3 and No. 4 reactors at the Hamaoka nuclear power plant complied with new, stricter safety rules, aiming to restart the two reactors.

In January this year, however, the company acknowledged that its maximum seismic ground motion evaluation may have involved deliberately selecting data favorable to the company and underestimating earthquake risks.

In light of the scandal, Chubu Electric announced Monday that its president and chairman will step down at the end of this month to take responsibility for the misconduct, and the company will withdraw its application to restart the reactors.

Local media said the scandal could reignite public doubts about the safety of nuclear power plants and cast a long shadow over the Japanese government's plans to revive nuclear power as the resource-poor nation seeks to reduce its heavy dependence on fossil fuels.


2026-09-15 23:00:00

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