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News News
file:nd

KitKat® lança edição limitada com sabor de churros no Brasil

ID: 63292
description:
A Nestlé anuncia a chegada de uma nova edição limitada da linha KitKat® ao mercado brasileiro: KitKat® Churros. A novidade traz o tradicional wafer com toques de canela e aroma de doce de leite, em uma combinação que remete a uma das sobremesas mais queridas do país. A inspiração vem dos churros vendidos em carrinhos de rua, ícone nacional, especialmente em feiras, praias e parques.A novidade traz o tradicional wafer com toques de canela e aroma de doce de leite, em uma combinação que remete a uma das sobremesas mais queridas do país.O lançamento reflete uma estratégia que vem sendo adotada pela marca nos últimos anos: criar sabores que conversem diretamente com o paladar e as emoções do consumidor brasileiro. A escolha por churros como sabor inédito se baseia em dados do estudo Snacking Consumption Habits – Brazil 2024, da consultoria Mintel, que mapeou os comportamentos do público em relação ao consumo de snacks. Segundo o relatório, 51% dos brasileiros demonstram interesse por snacks com sabores inspirados em comidas populares no país, e 39% valorizam sabores com apelo nostálgico“Trazer o sabor de churros — tão presente na memória afetiva das pessoas — é uma forma de fortalecer essa conexão emocional de maneira original. Com novidades surpreendentes e combinações inusitadas, KITKAT® reafirma seu posicionamento como uma marca inovadora, que transforma a pausa em um momento leve e divertido.”, afirma Gabriela Varela, gerente de marketing de consumo de KitKat®.KitKat® Churros faz parte do movimento da marca de investir em edições especiais que celebrem elementos culturais, sabores e hábitos locais. No Brasil, KitKat® já explorou mais de dez sabores diferentes, incluindo combinações inspiradas em sobremesas, ingredientes tropicais e até parcerias com outras marcas.A edição KitKat® Churros será vendida por tempo limitado, com distribuição nacional nas principais redes varejistas a partir de agosto.
Publication date:
2025-07-04 22:00:00
Source ID:
jornaldebrasilia
Article ID:
4ee25fa423085277fc39e9786eff2c71
Link:
Video url:
Country (The country of the publisher):
Brazil (brazil (br))
Language (The language of the news article):
portuguese ()
Category(s):
Top
Keywords:
edição limitada
analice nicolau
kitkat®
churros

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Title:News
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