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Human Made 主腦 NIGO 與 DESCENDANT 主理人西山徹暢談重聚香港新店背後之創作點滴

ID: 53031
description:
期待已久的 Human Made 香港分店於淺水灣 The Repulse Bay Village 正式登場。這次選址,不僅展現了 NIGO 對品牌的深刻理解與獨到經營眼光,更是一次將潮流文化融入香港歷史地標的象徵性舉動。緊隨 Human Made 之後,由西山徹主理的 DESCENDANT 亦以店中店形式加入,為這片遠離城市喧囂的度假勝地注入嶄新的時尚活力。位於香港淺水灣道的 The Repulse Bay Village,原址為建於 1920 年的淺水灣酒店,當年甚至連科學家愛因斯坦在 1922 年抵港也曾到訪香淺水灣酒店嘆下午茶。淺水灣酒店後來改建為服務式住宅「影灣園」。這片建築群保留了殖民時期的復古建築特色,同時增設了商店與餐廳等設施。從噴水池、旋轉樓梯到拱形木窗與中庭庭園,處處散發著濃厚的異國情調與復古英式風情,是結合復古美學與現代生活的標誌性空間。對於這樣一個充滿故事與設計細節的空間,NIGO 與西山徹無疑有著特殊的情感與期待。他們不僅希望在此展示品牌的美學價值,更希望借助這個地點,與香港的文化背景進行深度對話,從而為當地以及國際潮流愛好者帶來全新的體驗。為何選擇淺水灣?NIGO 之選址哲學首次在 Human Made 香港新店與媒體和潮流愛好者見面時,NIGO 笑著開場:「I am back!」簡單的一句話,既展現了他對於重返香港的興奮心情,開幕當天的朋友相信也感受到他一如既往的親切與真誠。對於 NIGO 而言,這次新店的開幕不僅是品牌的擴展,更像是一場與香港這座城市的「重逢」,充滿了情感與意義。 View this post on InstagramA post shared by HYPEBEAST Hong Kong (@hypebeasthk)NIGO 對香港一向充滿深刻印象,他坦言天星小輪是他最喜愛的香港地標之一,尤其喜歡坐在船隻的下一層,近距離感受海風與維港的氣息。他回憶道,多年前好友 TK 曾送過他一個天星小輪模型作為禮物,這份象徵著香港的紀念品至今仍讓他念念不忘。他表示,這些充滿舊時代氣息的地方,總能讓他感受到一種獨特的魅力與情感連結。除了天星小輪,NIGO 每次到訪香港時,必定會選擇入住半島酒店,對這個歷史悠久的地標有著特殊的情感。而淺水灣的 The Repulse Bay Village 作為半島集團的一部分,也讓他倍感親切,更像是一種情感的延續。NIGO 一直以來對歷史建築與文化保育有著濃厚興趣,這種對舊建築的尊重與熱愛,也成為他決定將品牌落腳於淺水灣的重要原因之一。他坦言,在現代化的過程中,不少舊建築都被拆除或改造,這讓他感到無比惋惜。所以 NIGO 特別欣賞淺水灣這片土地所展現出的新舊融合的氛圍。他表示:「這裡既有保留歷史的細節,也有現代化的設計語言,這樣的平衡正是我們品牌所追求的精神。」對他而言,淺水灣並不僅僅是一個商業選址,而是一個讓歷史與現代文化展開對話的地方,能夠為 Human Made 帶來更多可能性。Wonderwall 片山正通操刀打造:復古與現代交融的獨特空間Human Made 新店的設計由日本著名建築師與設計師片山正通(Masamichi Katayama)及其旗下設計事務所 Wonderwall 操刀。作為 NIGO 的長期合作夥伴,片山正通曾多次參與 NIGO 全球各地店鋪的設計,包括 CURRY UP、STORE by NIGO® 等,而這次他以「如果 Human Made 精品店存在於 1920 年代的淺水灣酒店內,會是什麼樣子?」作為創作靈感。透過這個假設性的故事框架,他將 Human Made 的品牌設計語言與 The Repulse Bay Village 的殖民建築元素互相融合,打造了一個兼具歷史厚度與現代潮流感的空間。新店設計充分利用影灣園的建築特點,如高挑的天花板、拱形窗戶與大量自然光線,營造出開闊又溫暖的氛圍。片山正通還在設計中融入了日式美學的細節,如木質結構與自然紋理,與 Human Made 的品牌精神相得益彰。而西山徹旗下的 DESCENDANT 作為店中店加入,則進一步這空間的層次感,進一步增添了人們探索這個空間的樂趣與可能性。裏原宿創作精神之延續NIGO 提到,每次開設新店,他都會根據當地的文化與特色,重新演繹品牌的理念。他形容 Human Made 的店鋪設計是「為香港量身打造」,每一處細節都經過深思熟慮,務求與品牌形象完美契合。他希望用這樣的方式,讓人們感受到 Human Made 不僅僅是一個品牌,而是一種生活方式的延伸。為了慶祝淺水灣新店開幕,NIGO 特別設計了一個象徵新店的吉祥動物「羱羊」,並推出一系列開幕限定單品,這些產品在設計上融入了香港的自然與文化元素,為品牌注入更多地方性的特色與情感。西山徹則表示,DESCENDANT 在此次店中店的形式中,也延續了其一貫的品牌精神——「成長與探索」。他相信,這次進駐淺水灣不僅是一次商業擴展,更是一次文化交流的機會,讓品牌能與更多來自不同背景的消費者產生連結。「這裡的氛圍讓人感覺到一種平衡,既能感受到過去的痕跡,也能融入現代的生活方式。」西山徹的未來展望:關於成長西山徹認為,隨著時代的潮流不斷變化,品牌必須持續成長,才能與時俱進。他希望自己的品牌不僅僅是一個固定的符號或形象,而是一種能隨時間與文化演變而進化的有機體。這種動態的品牌理念,正是他多年來不斷追求的方向。滑板「少年」西山徹的初心與蛻變回憶起過去在 WTAPS 時期作為滑板愛好者的日子,西山徹笑言,雖然自己如今已成熟許多,但那顆年輕的心從未隨時間消逝。他坦誠,這份初心與他的生活方式密不可分,尤其是與孩子相處時,總能讓他重新找回當年的純真與熱情。他說:「和孩子一起玩的時候,我總能回到少年時代的自己,有時甚至感覺自己比他們還像個孩子。」這種陪伴孩子的過程,不僅帶給他歡樂,也成為他源源不絕的靈感來源。他認為,這是非常珍貴且重要的事情。他進一步分享道:「這樣的感覺不僅能讓我重拾童心,也讓我能用成年人的視角重新審視未來的方向。這對我的創作來說,是一個很大的啟發。」正是這種將純粹的童真與成熟的思考結合起來的方式,使西山徹的品牌一直保持年輕且富有創意的精神,同時又能與現代生活接軌。裏原一代創作人在港重聚:友誼與合作之時代印記當談到與 NIGO 和高橋盾這些時尚界傳奇人物一同亮相活動時,西山徹坦言,對他而言,這是一件既自然又令人感動的事。他說:「他們兩位在時尚界的地位和成就確實遠超我,我一直認為,能與他們並肩是非常榮幸的事。」雖然這次重聚是在工作場合,但西山徹表示,他與 NIGO 和高橋盾的私下關係一直很自然融洽,「我們平時也會聚在一起聊聊天,這對我們來說其實是很日常的事。」這種長久的友誼讓他在創作旅程中獲得了極大的支持與靈感。當被問到對這次香港重聚的感受時,他帶著笑容表示:「香港已經很久沒有這樣的事情發生了,能看到大家對我們這一代潮流人物的支持,我真的感到非常開心。」在結束對談時,西山徹以感恩的心態表達了對支持者的謝意。「能看到這麼多人喜歡我們的作品,並支持我們的理念,這是一件讓人無比高興的事情。」他希望未來能繼續保持初心,用最純粹的心態去創作,讓品牌隨著時代一同成長,並為更多人帶來啟發。NIGO 的未來展望:復古和未來之探索作為 Human Made 的靈魂人物,NIGO 的創作思維始終充滿前瞻性與個人特色。品牌的口號之一「THE FUTURE IS IN THE PAST」正好體現了他對未來的獨到見解。在談及對科技的看法時,他坦言:「科技確實讓生活變得更方便,但我個人更偏愛 Analog 的東西。」雖然數碼化與科技創新為生活帶來了極大的便利,但 NIGO 認為,過於依賴科技可能會讓人失去一些原始的真實感和樂趣。他笑著補充道:「Google 搜索當然很方便,但有時候感覺它也不是那麼完美,我還是喜歡翻雜誌和看書。」這種對真實感的追求,恰好反映了他創作中對細節與質感的堅持。多領域項目管理:只做讓自己熱血沸騰的事NIGO 坦言,目前他同時處理多個橫跨音樂、波鞋、飲食、時裝等領域的項目,如何有效管理時間對他來說無疑是一大挑戰。為了更高效地處理多樣化的項目,NIGO 有時會以地域來劃分工作重心。他透露,在巴黎時,他主要專注於 KENZO 的設計;而回到東京,他則將精力放在 Human Made 和 Curry Up 等本地企劃上。然而,NIGO 對於項目的選擇始終有一套清晰而堅定的標準:「我只接手那些我真正感興趣的工作。如果有很大的預算但我不喜歡,我也不會接受。」對 NIGO 而言,創作的樂趣才是驅動他的核心動力,而非外界的壓力或商業利益。他相信,唯有對項目充滿熱情,才能讓每一個作品保有真誠與獨特的價值。NIGO 形容,潮流文化的演變是一種自然發生的過程,他從未刻意追隨潮流,而是專注於自己的喜好與直覺。他分享道:「我從來沒有被潮流的影響主導,反而是專注於做自己覺得有趣的事。這是我創作的重點,也是我一直以來的方式。」對於他來說,創作是一種自然而然的延伸,而非受到外界期待或流行趨勢的驅使。NIGO 特別提到在完成 KENZO 首個系列後,他的好友高橋盾對他的設計給予了極高的評價,並形容這些作品「真的很 NIGO」。然而,對於外界的讚美,NIGO 一直保持謙遜的態度,他坦言:「雖然別人覺得很特別,但對我來說,只是在做我自己熱愛的事情。」 View this post on InstagramA post shared by HUMAN MADE Inc. (@humanmade)即使外界對他的作品有不同的意見,NIGO 也不會因此改變方向。他補充道:「我只會專注於自己的步伐,保持創作的獨立性與個人特色。」這種堅定的態度不僅展現在他的設計作品中,也深刻影響了他對品牌發展的規劃。無論是 KENZO 的大膽創新,還是 Human Made 對復古與現代的融合,NIGO 都以自己的方式詮釋潮流,展現了他對文化與創意的獨特理解。The Repulse Bay Village:歷史與潮流文化的完美碰撞淺水灣作為香港的經典地標,不僅以壯麗的自然海景聞名,更承載了豐富的歷史與文化價值。從殖民時期的奢華酒店到現代化的服務式住宅,這片土地見證了時代的滄桑變遷,也成為本地居民與遊客心目中的必訪之地。 View this post on InstagramA post shared by The Repulse Bay Village (@repulsebayvillage_rbv)隨著 Human Made、DESCENDANT 以及更多品牌的進駐,為這片經典地標帶來了嶄新的潮流美學,讓歷史與現代潮流在此碰撞出新的火花。這裡不僅僅是一個購物與打卡的場所,更是一個讓人們探索歷史、設計與文化交融的空間。Human Made REPULSE BAY香港淺水灣道 109 號 107B 號舖相關報導:>率先走進 visvim 最新 F.I.L. INDIGO CAMPING TRAILER 香港淺水灣期間限定店>Penfolds 正式推出由 NIGO 設計之「假日系列」限量版禮盒Click here to view full gallery at Hypebeast
Publication date:
2024-12-12 11:48:39
Source ID:
hypebeast_hk
Article ID:
318098837bb161d148215cbbc5911182
Link:
Video url:
Country (The country of the publisher):
Hong Kong (hong kong (hk))
Language (The language of the news article):
chinese ()
Category(s):
Top
Keywords:
fashion 時裝

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