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News News
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拜尔斯道夫集团进博举行"关爱致胜"战略发布会

ID: 52281
description:
上海2024年11月8日 /美通社/ -- 第七届中国国际进口博览会期间,全球领先的百年护肤集团拜尔斯道夫隆重举行"关爱致胜"战略发布会,在中国的落地发布集团全球战略。围绕推动集团发展的核心驱动力,拜尔斯道夫打造"关爱致胜"战略系列发布会之皮肤科学前沿技术成果首发、标志性品牌香缇卡首秀发布、"领航气候关爱"可持续发展高峰论坛等多场活动,多维度、多视角呈现拜尔斯道夫在皮肤科学领域、标志性品牌矩阵、可持续发展等领域的前瞻布局。本次全球战略在中国的落地不仅是拜尔斯道夫对中国市场深度承诺的体现,更是与中国消费者共享未来、共创美好的重要里程碑,将迎来以"关爱致胜"引领护肤新未来的崭新篇章。 拜尔斯道夫执行董事会董事长、执行委员会主席兼首席执行官华文颂(Vincent Warnery)表示,"拜尔斯道夫立志成为全球最好的护肤企业,这一目标将在‘关爱致胜(WIN WITH CARE)'全球战略的指导下实现:通过集团领先的百年底蕴,巩固标志性品牌组合,引领产品和服务的革新,发掘护肤领域的未竟之地。恰逢我们的突破性专利成分Thiamidol 630在中国获批,借助此次参展进博会并举行‘关爱致胜'战略发布会,拜尔斯道夫将探讨突破性创新、拓展标志性品牌、领航气候关爱倡议,推动我们作为创新者的领导地位。" 拜尔斯道夫执行董事会董事长、执行委员会主席兼首席执行官华文颂(Vincent Warnery)致辞 德系匠心,多项前沿技术创新成果落地 6日下午,系列发布会首场活动"皮肤科学前沿技术成果首发"在主展台隆重举办,深度展示了集团多款前沿创新产品和专利技术,引领观众沉浸式体验德系护肤科技的魅力。拜尔斯道夫执行委员会委员、首席研发官方琪博士(Dr. Gitta Neufang)表示,"作为全球皮肤研究和皮肤护理的引领者,创新深深刻入拜尔斯道夫的DNA中。拜尔斯道夫将继续秉承德系护肤科学的严谨与务实精神,开发更环保、更高性能的产品,满足中国和亚洲消费者的需求。" 拜尔斯道夫中国企业事务总经理兼Thiamidol 630中国化妆品新原料注册项目负责人雷开霆分享了新原料注册获批的喜讯:"拜尔斯道夫创新美白祛斑成分Thiamidol 630正式获得美白祛斑类化妆品新原料注册证书,成为中国《化妆品监督管理条例》施行以来第一个作为美白剂批准的化妆品新原料,深度诠释进博会的‘溢出效应'。" 拜尔斯道夫应用皮肤研究部负责人温马克博士(Dr. Marc Winnefeld)重点介绍了集团表观遗传学领域的专利抗衰前沿技术"皮肤年龄时钟(Age Clock)"。"基于长达十五年的研究,这项技术通过筛选能积极调节表观遗传模式的活性成分,助力开发新的护肤产品。今年,集团筛选出一种能调节DNA甲基化情况的成分‘Epicelline',已被应用于优色林最新的表观遗传学精华产品中。" 此外,拜尔斯道夫功效测试领域的数字化创新成果配方稳定性测试全自动智能系统Stability Automation Robot(StAR)也在展台进行了全球首发。拜尔斯道夫创新中心前端与开放式创新总监陈亮博士表示:"配方稳定性测试全自动智能系统(StAR)是拜尔斯道夫研发数字化转型中的重要组成部分,该系统利用自动化和人工智能(AI)的力量,将传统的稳定性测试转变为更高效、精确且可扩展的过程。" 强化矩阵,标志性品牌香缇卡首秀发布 同日,拜尔斯道夫旗下以高效花妍植萃而闻名的法式高端美妆护肤品牌香缇卡(Chantecaille)上演进博首秀。香缇卡首席执行官Emily Coleman、香缇卡亚洲区总经理Patricia Ho隆重开启标志性品牌香缇卡首秀发布仪式,并邀请拜尔斯道夫执行董事会董事长、执行委员会主席兼首席执行官华文颂 (Vincent Warnery) 及董事会成员一行到场见证。本次参展进博是香缇卡进入中国内地市场后在国内大型活动上的首次亮相,也是拜尔斯道夫集团持续投入中国市场、强化品牌矩阵的又一例证。香缇卡首席执行官 Emily Coleman表示:"香缇卡始终秉持‘Beauty with Impact植愈之力 与美共生'的理念,致力于以天然高效的护肤美妆产品,推动美妍界的变革与发展。首秀进博,我们希望能够传递自然之美的概念,并与中国消费者共探天然与科技交织下的无界之美,开启一段跨越界限、融汇东西方之美的非凡旅程。" 香缇卡品牌首秀发布启动仪式 在圆桌讨论环节,来自美妆、时尚领域的意见领袖知名造型师淳子、知名美妆博主Haruru与香缇卡亚洲区总经理Patricia Ho从美妆护肤市场的发展趋势、消费者深度使用心得、品牌本土落地等角度,就" 自然健康美肌如何赢得中国消费者青睐"议题与观众分享了他们的独特见解与收获。"我认为皮肤在自然状态下呈现出来的健康与活力是最美的。"知名造型师淳子分享道:"中国消费者正对健康、环保及含有天然成分的产品表现出强烈需求,自然美肌的理念深受中国消费者青睐。" 拥抱"双碳",践行气候承诺 7日上午,系列发布会之"领航气候关爱"可持续发展高峰论坛在主展台成功举办。中国包装联合会副秘书长朱婧、艾伦•麦克阿瑟基金会(英国)北京代表处首席代表关一松、世界自然基金会(瑞士)北京代表处上海区域项目总监王倩以及拜尔斯道夫集团代表共同探讨了气候变化对地球生态的影响以及企业应承担的社会责任。 随着中国"双碳"战略推进,各行业加速向绿色低碳转型,为企业创新发展提供了新的机遇。在"关爱超乎所见(CARE BEYOND SKIN)"可持续发展计划的指导和"领航气候关爱"议题的引领下,拜尔斯道夫发布"净零排放(NET ZERO 2045)"目标,计划到2045年实现全价值链净零排放,同时将减排幅度提高至90%。此外,拜尔斯道夫不断加大产品配方和包装在绿色创新方面的研发投入,开发PACIFIC高端替换装专利包装,成为拜尔斯道夫创新中心深入落实可持续发展实践、从中国本土创新出发、为推动世界可持续发展助力的又一里程碑。PACIFIC高端替换装专利包装在活动期间进行重磅全球发布,是拜尔斯道夫践行包装减碳、关爱气候承诺的重要举措。拜尔斯道夫东北亚包装开发副总监沈弘表示:"拜尔斯道夫集团使命在肩,不仅仅关注肌肤护理,更重视人类福祉与地球生态环境健康。未来,拜尔斯道夫将继续引领气候关怀议题,凭借绿色实践为全球可持续发展贡献积极影响,共创绿色未来。" 由PACIFIC高端替换装专利包装发明人、拜尔斯道夫中国创新中心包装开发技术经理辛鑫带领嘉宾启动PACIFIC高端替换装全球首发仪式 在集团可持续发展计划指导下,拜尔斯道夫旗下品牌也在积极践行可持续发展战略。德莎作为拜尔斯道夫旗下唯一的工业品牌,秉持科学的可持续发展理念,以创新推动五大战略方向,力争达成2030气候中和以及供应链减碳20%以上的目标。本次论坛德莎展示了满足包装行业单一材质需求的纸质基材胶粘方案,赋予包装开口和加强筋胶带更多功能与可持续价值,助力包装行业实现整体可回收。始于瑞士的高奢护肤殿堂级品牌莱珀妮积极实施包装生态设计指南,并设定到2030年绝对减排50%的中期里程碑目标,同时投资于永久性碳清除,实现净零排放。 此次参展进博并打造"关爱致胜"战略发布会系列活动,拜尔斯道夫不仅以实际行动诠释了其作为护肤行业领导者的前瞻视野和责任担当,更希望借助进博会这一平台向中国乃至全球消费者传递追求卓越、不断创新的坚定决心。在"关爱致胜(WIN WITH CARE)"集团战略的指引下,拜尔斯道夫携手全球合作伙伴共推护肤行业的可持续发展,坚定不移向着成为全球最好的护肤企业迈进。
Publication date:
2024-11-08 02:11:00
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