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PPC.co Publishes New SEM Case Study Showing 790% ROAS and 82% Reduction in CPA for Nutrition & Health Brand
A newly released PPC.co case study details how strategic SEM optimization reduced acquisition costs by 82% and increased return on ad spend to 790% for a nutrition and health ecommerce brand.Seattle, Washington, United States, February 6, 2026 -- PPC.co, a leading paid search and performance marketing agency, today announced the publication of a new SEM case study detailing significant performance gains achieved for a nutrition and health product company through targeted campaign optimization and data-driven bidding strategies.The newly released report documents a dramatic month-over-month improvement in campaign performance, including:Cost per acquisition (CPA) reduced from £48.39 to £8.92, an 82% decreaseReturn on ad spend (ROAS) increased from 122% to 790%, a 668% improvementConversion rate increased from 1.36% to 8.77%, representing a 6.5× increaseThese results were achieved through systematic keyword refinement, audience segmentation, bid optimization, and strategic scaling of high-intent search traffic. According to the report, January performance reflected a meaningful transition from campaign learning phases into efficient, scalable acquisition, with every £1 spent returning approximately £7.90 in revenue. Campaign Optimization Drove Consistent Gains Across ChannelsThe case study also details improvements across multiple campaign types, including remarketing and Performance Max campaigns, all of which experienced meaningful ROAS increases month over month. Several campaigns saw triple-digit or higher percentage increases in profitability as targeting, bidding, and geographic refinements were applied. The report highlights that high-intent, brand-adjacent search queries were a major driver of efficiency, enabling scalable conversion growth at significantly reduced acquisition costs. Executive Commentary“Many PPC campaigns plateau because optimization stops at surface-level adjustments,” said Samuel Edwards, Chief Marketing Officer of PPC.co. “This case study demonstrates what happens when campaigns are managed at the query, audience, and bid-strategy level simultaneously. The compounding effect can be dramatic when execution is disciplined.”Timothy Carter, Chief Revenue Officer of PPC.co, added: “Businesses often assume performance marketing improvements happen gradually. In reality, when the underlying data is analyzed correctly and campaigns are structured for intent rather than just traffic, results can accelerate quickly. This case study is a clear example of that shift.”Why Case Studies Matter for Performance Marketing BuyersPPC.co publishes detailed case studies to provide transparency into how paid media campaigns are optimized and how results are measured. The company notes that marketers and operators increasingly demand verifiable performance data rather than generic claims of ROI.The full case study includes detailed breakdowns of:Campaign-level performanceKeyword performance and intent analysisGeographic and device segmentationAudience demographic insightsDay-of-week performance trendsThese insights provide a practical framework for businesses seeking to improve paid search profitability at scale. About PPC.coPPC.co is a performance-driven paid search marketing agency specializing in Google Ads, paid social, remarketing, and conversion optimization. The firm works with startups, ecommerce companies, and enterprise organizations to improve acquisition efficiency, increase conversion rates, and scale profitable growth through data-driven campaign management.PPC.co is part of the Digital.Marketing family of companies, which provides integrated digital marketing, SEO, and development services to businesses worldwide.Contact Info:Name: Samuel EdwardsEmail: Send EmailOrganization: PR DigitalWebsite: https://pr.digitalRelease ID: 89182859Should you detect any errors, issues, or discrepancies with the content contained within this press release, or if you need assistance with a press release takedown, we kindly request that you inform us immediately by contacting error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our expert team will be available to promptly respond and take necessary steps within the next 8 hours to resolve any identified issues or guide you through the removal process. We value the trust placed in us by our readers and remain dedicated to providing accurate and reliable information.
2026-02-06 16:17:04

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A newly released PPC.co case study details how strategic SEM optimization reduced acquisition costs by 82% and increased return on ad spend ...
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