The Business Behind the Name: Are local artists building assets or just making hits?

Every weekend, stadiums and festival grounds across Botswana draw millions of Pula through sold-out concerts, corporate sponsorships, and merchandise sales. But behind the spotlight and booming speakers lies a significant economic gap, revealed by data from the World Intellectual Property Organization. Botswana ranks 58th globally in innovation inputs, buoyed by stable public institutions and a sophisticated market, according to its Global Innovation Index report. Yet, when it comes to creative outputs, the country falls to... The post The Business Behind the Name: Are local artists building assets or just making hits? appeared first on Weekend Post .
2026-07-27 14:58:51