The future of the creator economy isn't about going viral

The next generation of creators won't just build audiences. They'll build businesses. The first question at VidCon 's annual "Creator Economy State of the Union" panel was predictable: AI or platforms — which will matter more to creators? The answers were less predictable. Rather than debating whether AI would reshape the creator economy, panelists seemed more interested in a different question: What ...
2026-06-26 00:29:02