DREAMCELL® VELO is Clear Disrupter in Performance Categories

Lightweight Poured PU Technology Reclaims its Place in Elite Running and Court Sports PORTLAND, Ore. , March 12, 2026 /PRNewswire/ -- For years, industry-standard poured polyurethane (PU) insoles were prized for comfort and durability—however, its weight and density profile have limited its use in premium performance categories. Since DREAMCELL ® VELO's launch, DSC ® has changed the industry narrative with its breakthrough lightweight poured PU insole technology, engineered to meet the rigorous demands of performance sports, including running, basketball, and tennis. Today, DSC ® released new technical data that supports DREAMCELL ® VELO as a clear leader in the performance category for a poured PU insole. "Never before was poured PU a solution in the performance conversation, but now, DREAMCELL ® VELO defines it for the elite athlete," said Mei-Fen Wei, Chief Operating Officer of DSC ® . " DREAMCELL ® VELO is industry-changing and not only delivers a premium lightweight experience with newfound speed-focused advantages, but our direct-pour process creates almost zero material waste." In running especially—where every gram counts—traditional poured PU couldn't compete with lighter foam platforms. DSC ® teams set out to challenge that assumption, creating a breakthrough in the performance category. The DREAMCELL ® VELO innovation stems from applying cross-industry material learnings to meet the footwear performance standards for the elite athlete today. The new formulation is 60% lighter than traditional poured PU, and delivers excellent resiliency with a low compression set, helping preserve energy transfer over repeated runs, cuts, and jumps. The result is one of the lightest poured PU insole technologies DSC ® has ever created, delivering energy return and long-term performance without the weight. DREAMCELL ® VELO is tuned for performance with its optimized polymer network and cell structure that delivers a faster rebound at a lower density. The lower density mass with high rebound supports faster turnover and reduced fatigue that particularly supports runners, while the resiliency plus low compression set supports a consistent feel through cuts and jumps, and added durability over repeated impacts fine-tuned for sports like basketball and tennis. DREAMCELL ® VELO vs traditional poured PU* Low density profile is .23g/cm 3 less (.12 g/cm 3 vs. .35g/cm 3 ) Approximately 50% rebound performance (vs. 30%) Up to 60% lighter material weight for enhanced comfort and efficiency Precision molding of intricate design details Near zero waste| *Performance based on internal ASTM D3574 testing Performance and lifestyle footwear development teams have responded strongly to DREAMCELL ® VELO's combination of low weight and robust physical properties. From basketball to running to tennis, brands are recognizing DREAMCELL ® VELO as a versatile solution that bridges comfort and elite performance—while also meeting attractive cost targets. DSC is committed to creating sustainable solutions for a greener future, including creating eco-innovations like DREAMCELL ® VELO that achieves nearly zero waste. DSC's direct-pour production reduces trimming and scrap typical of traditional PU methods. DREAMCELL ® VELO is a step in the right direction toward Run the Relay , DSC's ambitious plan to achieve a zero-carbon, zero-waste future. DREAMCELL ® VELO will be available to view at The Materials Show in Boston and Portland (March 11-12, 2026). Since 1945, Dahsheng Company (DSC ® ) has been a leader in foam innovation in the sports industry. Known for its premium comfort and performance foam DREAMCELL ® and DURAPONTEX ® , DSC ® partners with top brands and footwear manufacturers worldwide. By advancing innovation and pushing the limits of foam manufacturing, DSC ® is dedicated to creating eco-friendly and advanced foam solutions that set new standards in the industry. Visit www.dahsheng.com to learn more about DSC ® and its commitment to sustainability and eco-innovation. Media Contact: Erin Patterson t: +1-323-422-0274 e: erin.patterson@writetheskycomms.com Logo - https://mma.prnasia.com/media2/2326183/Dahsheng_Chemical_Logo.jpg?p=medium600
2026-03-12 01:02:00