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Airbnb爱彼迎发布春季出境游趋势
韩国赏花追巡演,欧洲逐浪海岸线,"自然旅行"成主流 北京2026年3月11日 /美通社/ -- 经历了史上最长春节假期,中国旅行者探索世界的心更野了!伴随全球签证政策的持续优化与热门目的地航线加密,这股热情在春暖花开时全面释放。Airbnb爱彼迎发布的《2026年春季出境游趋势报告》显示,韩国问鼎今春最受中国旅行者青睐的出境游目的地榜首,热度同比超两倍[1],日本、意大利、新西兰、法国、泰国、西班牙、 美国、英国与澳大利亚分列其后。草木蔓生,春山在望,"自然旅行"全面升温,越来越多旅行者将目的地延伸至山林环绕的自然之境,寻找更加松弛与沉浸的旅行体验。 法国菲尼斯泰尔 Airbnb爱彼迎中国业务负责人孔直秋表示:"2026年的春天属于渴望与大地深度连接的旅行者。这股'自然旅行'的潮流由 Z 世代点燃,其春季出游同比增速领先大盘。同时,超八成搜索指向非节假日出行,中国旅行者正更加从容自在地错峰感受春日美景。从海滨到山野,爱彼迎持续拓展独具特色的房源与在地体验,以技术赋能旅行者更便捷深入地感受自然律动。" 樱花季韩国首次霸榜,Z世代奔赴首尔赏花追演唱会 韩国出境游热度迅猛攀升,今年春季搜索量首次登顶第一。首尔表现尤为强劲,搜索量达同比约三倍,随着春樱盛放,从汝矣岛汉江公园的"春花节"盛景,到石村湖畔的樱花步道,无不吸引旅行者驻足。与此同时,自然风光同样推动其他目的地热度上扬:济州岛搜索量同比增长约两倍,济州大学樱花公路与汉拿山脚下的油菜花田交织铺展出明媚春色;釜山热度也实现翻倍增长,海云台沿岸的海景樱花让山海之间更添春日浪漫。 K-Pop演唱会在春季集中爆发,吸引追星搭子们轻装出发,纷纷奔赴心动现场。NCT Dream在首尔大开六场演唱会,相关日期的住宿搜索量达到春季平均水平的三倍。赴韩旅行者呈现显著的"轻量化"与"年轻化"特征,单人或双人出游的搜索量占据三分之二,Z世代大学生成为韩国春季出游的核心力量,人群占比超三分之一。来自广州与郑州的旅行者对首尔格外青睐,较上海、北京、深圳等传统主流客源地更为显著。 欧洲海滨热度飙升,徒步冲浪沉浸自然冒险 冬去春来,欧洲沿海目的地持续升温,从英吉利海峡延伸至地中海沿岸的海岸线在春季迎来爆发式增长。在英伦三岛向大西洋延展的最西南端,康沃尔以约11倍的同比搜索热度强势领跑,其崎岖壮丽的花岗岩悬崖、广袤荒野,以及菲斯特拉尔海滩等世界级冲浪点,吸引户外爱好者们集结到来,沉浸于狂野而自由的自然体验中。与康沃尔隔海峡相望,被誉为"世界尽头"的法国菲尼斯泰尔凭借粗犷的锯齿岩岸和独特地貌,搜索热度攀升超5倍。 视线继续向南延伸,西班牙白色海岸热度亦同比增长超5倍,三分之二的搜索来自双人出行。这里在地中海温润阳光的眷顾下,石灰岩悬崖直抵碧蓝深海,金色沙滩与海风勾勒出悠然松弛的南欧假日。漫步于日落余晖中,旅行者可以尽享亲密、自由与浪漫交织的海岸体验。 越南免签海岛受青睐,春日庆典映衬热带暖阳 东南亚在今年春季多点开花,越南搜索热度增至同比约3倍,强势跻身热搜目的地前20名,成为春季黑马。其中,可免签停留30天的富国岛搜索热度增至同比约5倍,成为中国旅行者"说走就走"的度假胜地。而位于越南中部,被誉为"东方夏威夷"的海滨小城岘港热度增至同比约3倍,以得天独厚的自然风光和非遗建筑文化,让旅行者在山海间尽享东南亚的闲适与浪漫;南部的胡志明市亦凭借其热烈的都市活力脱颖而出,搜索热度达同比约3倍,街头咖啡香与现代艺术交织,让旅行者在繁华与文化中自由穿梭。 泰国在东南亚一众目的地中依旧热度领先,在春季持续登榜中国旅行者最喜爱的十大目的地。其中,曼谷稳居泰国最热门城市首位,因春季的丰富活动而焕发活力。即将于曼谷举办的K-pop天团SEVENTEEN演唱会前夕,曼谷搜索热度增至平日6倍;随着泰国年度庆典宋干节临近,中国旅行者错峰拼假感受欢庆氛围,带动节日期间曼谷搜索热度超过平日2倍。 [1] 数据来源:Airbnb爱彼迎中国数据,2025年10月1日至12月31日期间,中国大陆用户搜索2026年3月14日至5月17日期间的出境游住宿数据,与2024-2025年同期对比。
2026-03-11 06:36:00

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韩国赏花追巡演,欧洲逐浪海岸线,自然旅行成主流 北京2026年3月11日 /美通社/ -- 经历了史上最长春节假期,中国旅行者探索世界的心更野了!伴随全球签证政策的持续优化与热门目的地航线加密,这股热情在春暖花开时全面释放。Airbnb爱彼迎发布的《2026年春季出境游趋势报...