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Xbox launches XP division to expand gaming IP into films, merchandise, and live events

Xbox launches XP division to expand gaming IP into films, merchandise, and live events
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Xbox has officially unveiled "XP," a dedicated corporate division established to expand Xbox gaming franchises beyond video game consoles into global transmedia entertainment, spanning film and television productions, consumer products, live experiential attractions, and brand partnerships.
2026-10-09 11:50:50

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Xbox has officially unveiled XP, a dedicated corporate division established to expand Xbox gaming franchises beyond video game consoles in...
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