When the fix becomes pretence

The Last Word: The hard test for companies is finding out whether or not they’re willing to stop pretending while they still have a choice. This week, I read a post about why start-ups fail that stopped me on two lines: ‘Long before the cash ran out, before the announcement, before the graceful post about [...] When the fix becomes pretence was originally published on Emerging Europe .
2026-08-16 05:30:00