Global firms use AI at Indian hubs to bring more ad work in-house

Global companies are using AI at their Indian hubs to bring more creative work in-house, cutting turnaround time and their reliance on external agencies for advertising as the new technology reshapes the ​ad industry. Executives at Kimberly-Clark, J.C. Penney-parent Catalyst Brands and Target India told Reuters that their global capability ‌centers in the country are [...]
2026-06-01 05:20:59