The Supply Of First-Party Data Keeps Growing While Ad Budgets Lag Behind

According to Caitlin Perry, Head of Marketing at Flow, retail media has become the fastest-growing corner of South African advertising. PwC’s latest Entertainment and Media Outlook expects digital to account for 74% of all local ad spend by 2029, with internet advertising reaching R51.7 billion and retail display and paid search among the fastest-growing formats [...]
2026-07-01 07:14:49